Are Luxury Toothpastes Worth the Hype?

by | Apr 4, 2023

My Smile Tooth Paste

Most of us won’t think twice about splurging on skincare, but when it comes to oral care, our toothpaste is often an afterthought with many of us setting with whatever toothpaste is on offer at the supermarket. A bright, white, healthy, sparkling smile not only boosts your confidence, but improves your complexion and gives you a more polished, youthful appearance. So why do we lavish care and attention to our face but neglect our teeth?

Renowned Dentist and Founder of London Smiling Clinics & MYSMILE Dr Uchenna Okoye says…

“Just like using the right skincare products are vital for your skin health, so too are the products that you use on your teeth! Great smiles are made with simple steps and so many issues could be avoided if people used balanced, quality toothpaste and brushed and flossed twice daily. I would advise people to choose their toothpaste in the same way they choose a facial cleanser, because ingredients matter, and not all kinds of toothpaste are created equal!”

MYSMILE Whitening Toothpaste ($18.99/75ml) is a next-generation treatment toothpaste that takes the guesswork out of caring for your teeth. Chic enough to make it into your ‘bathroom shelfie’, this luxury toothpaste brightens, nourishes and protects your teeth, elevating your daily brushing routine into a self-care ritual for a naturally brighter, healthier smile.

  • Biocompatible Fluoride is crucial to harden the enamel and prevent cavities and decay. This concentrated, biocompatible Fluoride provides your teeth with the ultimate protection.

  • Premium Whitening Agents – This patented blend of finest silica exfoliates, cleanses and polishes teeth, while being gentle on enamel.

  • Hydroxypatite – Essential in helping to rebuild tooth enamel and prevent demineralisation, a solid protector for the outer layers of the teeth.

  • Xylitol starves harmful bacteria to prevent plaque build-up.

  • Glycerine moisturises the mouth.

  • Preservative Free –This highly concentrated, low-water formula is free from any preservatives – there’s just no need!

  • SLS Free – SLS is simply not needed, it is drying and in some cases can cause ulcerations.

  • Flavour – Natural peppermint with a dash of spearmint oil to give a light sweet fresh scent to cleanse breath without burning. | @druchennaokoye


MYSMILE Whitening Toothpaste (£17.99/75ml) is available to buy online at

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