LOS ANGELES — It was a star-studded Tuesday in the Hollywood Hills as DIME Beauty hosted an exclusive, wellness-driven celebration for the launch of its latest innovation — the TBT Eye Cream. On August 12, 2025, the clean beauty brand welcomed editors, influencers, and Hollywood notables for a day of mindful movement, interactive experiences, and sweeping city views.
The launch unfolded in three sessions:
Morning Wellness — Guests began the day with product exploration, ingredient showcases, and serene activations like the Clean Beauty Wall and journaling stations. A restorative Pilates session led by beauty editor and wellness advocate Taylor Jean Stephan set the tone, following an inspiring welcome from DIME Co-Founders Baylee and Ryan Relf. Attendees left with curated DIME product selections in branded totes.
Guests Working Out at the DIME’’s Launch Event of their new TBT Eye Cream, Protected with DIME Wonderscreen Broad Spectrum SPF 30
Beauty Expert and Pilates Instructor Taylor Stephan teaches at the DIME TBT Eye Cream Launch
Sibley Scoles at DIME’s Launch Event of their new TBT Eye Cream
Afternoon Conversations — Midday sessions offered guests an intimate chance to connect with DIME’s founders, brand team, and representatives from the Environmental Working Group (EWG), reinforcing the brand’s commitment to sustainable, safe skincare.
Evening Soirée — As the sun set over Los Angeles, more than 50 industry insiders arrived for cocktails, music, and photo-worthy moments. Among the notable guests were Cynthia Bailey (Real Housewives of Atlanta), Kristen Taekman (Real Housewives of New York), and on-air host Terri Seymour. Guests enjoyed cocktails inspired by DIME’s clean beauty ethos while sampling the new TBT Eye Cream — a vegan, cruelty-free retinol alternative designed to smooth, firm, and refresh the under-eye area.
Cynthia Bailey celebrates with DIME Founders, Baylee Relf and Ryan Relf stops by the Launch of DIME’s New TBT Eye Cream
Derek Warburton and Cynthia Bailey at the Launch of DIME’s New TBT Eye Cream
