Crowning Excellence: How TAMM Agency Is Taking American Pageantry Global

by | Sep 2, 2025

The spotlight hits, the crowd erupts, and a new winner is crowned. For many, that single moment is a pinnacle of a lifetime dream. Yet for Joselli Rojas– visionary founder of TAMM Agency and The Authority Productions, it’s not the end of the story but the beginning of something far greater. A moment to breathe life into global male- pageantry and shatter glass ceilings.

Modeling has always been a life-long passion, seeded in Joselli’s Filipino heritage and nurtured when he first stepped onto the runway at the the tender age of 15. “The dream never left,” states Joselli. “Even when life took me in another direction.” That direction was healthcare and nursing, a career more palpable to his family than the fast-paced world of fashion. Yet the innate calling for the fashion industry superseded any dutiful prospect, and in 2020, in the midst of the pandemic, Joselli took a leap of faith.

By 2021, Joselli became a National Pageantry Director and franchise holder, searching for Mr. USA to compete in several international competitions. The experience didn’t just ignite his ambitions – it crystallized a bigger vision: to create a home for models who could stand proudly on international stages and win.

From Contestant to Coach 

Just a year later, that vision paid off. In 2022, Joselli branched out on his entrepreneurial journey launching The Authority Productions and TAMM agency. The result – his very first candidate placed second in Mr. United States. What followed – a streak few could match. As if plucked from a wish-list, Joselli mentored models that won multiple back-to-back competitions in 2023 and 2025, crowning ‘The Authority Productions’ reputation in the global pageantry circuit.

Joao Emiliao (Brazil) – Great Man of the Universe 2023

Changing the Perception of Pageantry 

In America, most aspiring talent walk into the TAMM agency dreaming of modeling – not pageants. “Very few know about the pageant world,” says Joselli. “When I see potential, I introduce them to it. Pageantry requires more than just a beautiful face. You need the right mindset. You need intelligence. You need presence.”

In many parts of the world, pageantry is treated with as much esteem as the Olympics. A powerful platform that has launched the careers of stars such as Diane Sawyer, Halle Berry, Martha Stewart, Linda Carter, Michelle Pfeiffer, and Oprah Winfrey to name a few. “It’s an honorable pursuit,” says Joselli. “It opens doors – endorsements, acting, modeling and so on and so forth. I want Americans to understand that.”

Adonis Renaud (France) – Manhunt International 2025

Global Reach, Proven Results

In just three years, The Authority Productions has produced winners in five different international male pageants – representing countries from the United States to Brazil, Spain, and France.

Recent Winners:

TAMM agency candidates have also earned top placements from 2nd runner-up to top 10 finishes in other global competitions. Beyond titles, Joselli has built partnerships across Italy, Turkey, Brazil, France, China, India, and Thailand, opening doors for American talent on every continent.

Juul Missiean (Spain) – Man of the World 2025

A Legacy in Motion

Joselli keeps some future plans close to the chest but his mission is clear. He’s here to find and develop top American models, to redefine how the U.S. sees pageantry, and to prove that with the right mentorship, American talent can thrive on the world stage.

“This is about more than crowns,” Joselli explains. “It’s about opportunity. It’s about changing perceptions. It’s about showing the world what American talent can achieve.” And with every winner he guides, every collaboration he forges, and every perception he shifts – Joselli is crowning a monumental legacy.

Photographer: Josh Fogel
Lighting: Christian Raices
Beauty Director: Joel Sebastian
Beauty Editor: Bong Buan
Post-production: Lidiia Berezhna
Layout: Jenn Salmorin
Publisher: Derek Warburton

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