The Swan House and E. Baldi become the backdrop for an evening celebrating hope, community, and the future of reproductive medicine.
For thousands of families around the world, Dr. David Smotrich represents the moment hope became possible.
For more than three decades, the founder of La Jolla IVF has helped individuals and couples navigate one of life’s most emotional journeys, welcoming hopeful parents from more than 104 countries while helping bring an estimated 10,000 children into the world. His pioneering work in reproductive medicine has earned international recognition, but in Southern California, he has built something equally meaningful—a reputation for compassionate, deeply personalized care that has transformed the lives of countless families.
Dr. David Smotrich, founder of La Jolla IVF, poses with his Gurus Magazine cover during the World IVF Day celebration at The Swan House on July 24, 2026, in Beverly Hills, California.
On July 24, that legacy was celebrated not inside a hospital or medical conference, but through an evening that reflected another side of Los Angeles: a city where medicine, fashion, hospitality, and philanthropy regularly come together in support of causes that matter.
Produced by Gurus Media under the direction of publisher Derek Warburton, the World IVF Day celebration began at The Swan House in Beverly Hills before continuing across Canon Drive to E. Baldi, with proceeds benefiting the Reproductive Research Foundation.
Dr. David Smotrich, founder of La Jolla IVF, poses with Gurus Media Founder and CEO Derek Warburton during the World IVF Day celebration at E. Baldi on July 24, 2026, in Beverly Hills, California.
Rather than a traditional fundraiser, the evening invited guests to experience how local businesses, creative leaders, and community partners can unite behind a shared mission—supporting the future of reproductive medicine and the families whose lives it continues to change.
The Swan House Opens Its Doors for a Cause
Known for redefining luxury shopping through highly personalized experiences, The Swan House has quickly become one of Beverly Hills’ most distinctive fashion destinations.
For founders Tony Ferreira and Gant Griffis, opening the boutique for World IVF Day reflected a belief that exceptional hospitality extends beyond retail. It can also become a platform for giving back.
Guests were welcomed with champagne before exploring an exclusive presentation by internationally acclaimed Israeli-American designer Yigal Azrouël, who traveled from New York to personally introduce his newest collection.
Internationally acclaimed Israeli-American fashion designer Yigal Azrouël poses during the World IVF Day celebration hosted by Dr. David Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
Fashion designer Yigal Azrouël poses with Miriam Smotrich and Dr. David Smotrich, founder of La Jolla IVF, during the World IVF Day celebration hosted by Dr. Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
Gant Griffis, Owner of The Swan House, and Founder & Principal Designer of Maison de Jenne, Jenn Abban join the World IVF Day celebration hosted by Dr. Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
Tony Ferreira, owner of The Swan House, is interviewed during the World IVF Day celebration hosted by Dr. David Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
The afternoon carried special significance for the designer, who was joined by his sister, Miriam Smotrich, and her husband, Dr. David Smotrich. Long regarded as Azrouël’s muse, Miriam brought a deeply personal dimension to the presentation, reminding guests that the afternoon wasn’t simply about fashion—it was about supporting a cause that has shaped her family’s life for decades.
A portion of proceeds from Azrouël’s collection benefited the Reproductive Research Foundation, allowing every purchase to contribute to ongoing reproductive research.
Dr. David Smotrich poses with Miriam Smotrich, who holds a copy of Gurus Magazine, during the World IVF Day celebration at E. Baldi on July 24, 2026, in Beverly Hills, California.
Fashion designer Yigal Azrouël poses with Dr. David Smotrich, founder of La Jolla IVF, during the World IVF Day celebration hosted by Dr. Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
A Crossroads of Los Angeles
One of the evening’s defining qualities was the diversity of the people it brought together.
Rather than gathering representatives from a single industry, World IVF Day welcomed physicians, entrepreneurs, designers, media, philanthropists, and community leaders whose paths might not ordinarily cross but who shared a common belief in supporting the future of family-building.
Among those attending were Dr. David Smotrich and Miriam Smotrich; internationally acclaimed Israeli-American fashion designer Yigal Azrouël; Gurus Magazine Founder and CEO Derek Warburton; The Swan House founders Tony Ferreira and Gant Griffis; board-certified plastic surgeon and Forever Breast founder Dr. Michael K. Newman; renowned endometriosis excision surgeon and founder of Iris Wings Sanctuary for Endometriosis Surgery & Wellness Dr. Iris Kerin Orbuch; founder of Morgan Publicity Kate Morgan; television personalities Mary Bonnet and Sandra Vergara; Hollywood television host and journalist George Satsidis; Kimberley Kim, a rising vertical drama actress; Camilo Triana and Christopher Kelsey of Cotrini; N.J. Falk of Athletic Propulsion Labs (APL); luxury fashion blogger Elizabeth Rovens; celebrity photographer Josh Fogel, who photographed Dr. David Smotrich for the Gurus Magazine cover story; generous supporters Dewey and Kris Kibak; members of the media; and distinguished guests from the worlds of medicine, business, fashion, entertainment, and philanthropy.
Television personality Sandra Vergara poses with board-certified plastic surgeon and Forever Breast founder Dr. Michael K. Newman during the World IVF Day celebration hosted by Dr. David Smotrich and La Jolla IVF at The Swan House
Renowned endometriosis specialist Dr. Iris Kerin Orbuch attends the World IVF Day celebration hosted by Dr. David Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
Christopher Kelsey of Cotrini attends the World IVF Day celebration hosted by Dr. David Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
Camilo Triana of Cotrini attends the World IVF Day celebration hosted by Dr. David Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
Press Pass LA Jennifer Buonantony, Lauren Goldenberg of The Knockturnal, and rising vertical drama actress Kimberley Kim attend the World IVF Day celebration hosted by Dr. Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
Hollywood television host and journalist George Satsidis attends the World IVF Day celebration hosted by Dr. David Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
Dewey and Kris Kibak pose with Dr. David Smotrich and Miriam Smotrich during the World IVF Day celebration at E. Baldi on July 24, 2026, in Beverly Hills, California.
Miriam Smotrich poses with luxury fashion blogger Elizabeth Rovens and Dr. David Smotrich during the World IVF Day celebration at The Swan House on July 24, 2026, in Beverly Hills, California.
Adding another elegant touch to the afternoon, Mary Bonnet and Sandra Vergara both wore designs by Yigal Azrouël, bringing the designer’s work from the showroom into the celebration itself.
Television personalities Sandra Vergara and Mary Bonnet pose with internationally acclaimed Israeli-American fashion designer Yigal Azrouël during the World IVF Day celebration at E. Baldi on July 24, 2026, in Beverly Hills, California.
An Evening at E. Baldi
Guests then crossed Canon Drive to E. Baldi, where the evening continued with cocktails before dinner.
Inside the private dining room, Bloom Boom Boutique Florist transformed the space using World IVF Day’s signature palette of blue, pink, and orange, echoed throughout the evening’s custom signage, napkins, and event details. The vibrant floral installations reflected the optimism and joy at the heart of the celebration, while Miriam Smotrich received one of Bloom Boom’s signature handcrafted floral purses as a special presentation.
Guests enjoy an elegant dinner during the World IVF Day celebration hosted by Dr. David Smotrich and La Jolla IVF at E. Baldi on July 24, 2026, in Beverly Hills, California. The tablescape was beautifully adorned with floral arrangements by Bloom Boom Boutique Florist.
Each place setting featured a commemorative edition of Gurus Magazine, showcasing Dr. David Smotrich on the cover in recognition of his decades of leadership in reproductive medicine.
Guests enjoyed a menu highlighting E. Baldi’s renowned Italian hospitality, beginning with Crostino di Polenta ai Funghi Porcini and Insalata di Carciofi e Finocchi, followed by Agnolotti di Granoturco, a choice of Sogliola al Limone or Bistecca alla Griglia, and the restaurant’s signature Torta Caprese.
Socialite Miriam Smotrich poses with television personalities Mary Bonnet and Sandra Vergara and supporter Dewey Kibak during the World IVF Day celebration at E. Baldi on July 24, 2026, in Beverly Hills, California.
Kate Morgan of Morgan Publicity and TMZ Senior News Reporter, Charlie Neff attend the World IVF Day celebration hosted by Dr. Smotrich and La Jolla IVF at The Swan House on July 24, 2026, in Beverly Hills, California.
