How Social Media Transformed The Beauty Industry

by | Mar 9, 2023

Los angeles inquisitor | How Social Media Transformed The Beauty Industry

The cosmetics industry market is a multi-billion dollar business which has seen a record-high rise in demand in the last ten years. The current value for the cosmetics market is estimated at $532 billion and is expected to exceed $800 billion by 2025. Lately, the biggest names in Hollywood have opted to start their beauty brand. ( Hello, Harry Styles, Hailey Bieber, and more )

 Sustainability, social awareness and transparency have all become leading factors in influencing customer decisions when purchasing cosmetic products. In an era where customers have a lot more awareness on global issues, brands have had to change their approach in order to keep their foot in the market.

How SOcial Media Transformed the beauty industry Los angeles Inquisitor

The direct correlation between social media and purchasing habits started with the advent of online blogs. Customers were no longer restricted to only reading about products in magazines but they could share with the world their own buying habits and interests online. Beauty blogging had an unexpected effect on the global market trends and reinvented the beauty industry.

 Once Youtube introduced paid ads for videos, some small cosmetic brands took the chance and became more involved in their online marketing. Soon after, the big corporations realised that the future of advertising is online marketing and followed that path. Much like in the 1920’s and 30’s when Max Factor discovered celebrity advertising in Hollywood, nowadays brands turn to internet-celebrities who have a large following in social media to promote their products.

How social media transformed the beauty industry

Internet-celebrities or “influencers” have a powerful tool in their hands when it comes to influencing mass opinions quickly and effectively. Brands have found a way to use that to their leverage to sell their products, however there are big risks in online exposure. Many brands who fail to follow the social media trends and social movements suffer the consequences of their ignorance. In the recent years sustainability has become more and more sought after by customers when they purchase from a brand. A company in the beauty sector which was amongst the first that voiced an opinion regarding ethical and sustainable actions was UK company LUSH Cosmetics. Their ethical approach and anti-animal testing policy raised the public’s attention on these core issues. The company uses eco-friendly packaging, manufactures clean organic products and gets involved in raising donations for charities. LUSH have found a way to make their products very attractive to the public with their creative advertising and packaging, which is easily recognisable. They also have an active online presence and have many times raised different social and economical issues on their Twitter and Instagram pages.How Social media transformed the beauty industry

 

The beauty industry has seen many different societal trends but has been criticized for setting unrealistic standards for women, deceiving advertising and non-ethical approaches. These are all modern-world topics which are highly discussed on social media. Brands cannot afford to stay ignorant of these issues and therefore have to comply to the modern consumer’s needs and demands. Social media is the quickest and most effective way for a brand to reach its customers directly and hear their demands. By keeping a close relationship with their audience, brands can also keep track of current social trends and adhere to them in order to sell effectively.

Written by Kalina Magureva

You Might Also Like

Casa Agave – Exploring Immersive Elegance

by | Apr 17, 2024 | Culture,Home,Lifestyle,Uncategorized | 0 Comments

Nestled against the backdrop of the picturesque Tahquitz Creek Golf Course, Casa Agave beckons visitors with its timeless allure. Stepping onto the meticulously...

Why: A Memoir, One Man’s Tale Of Finding His True Self

by | Apr 11, 2024 | Culture,Home | 0 Comments

WHY: A Memoir is the raw depiction of one man’s journey from self-hate to self-discovery and presents the seamless authenticity of life’s uncanny ability to twist and...

Aging in Place: Unleashing the Power of Home Equity for Seniors

by | Apr 1, 2024 | Culture,Home,Lifestyle | 0 Comments

The global population is witnessing a dramatic demographic shift towards an aging population. The Baby Boomers born between 1946 and 1964 are well into retirement age...

Sherly Lee Ralph, Derek Warburton, & Lisa Ann Walter

Suite of the Season! Gurus Magazine Pre-Oscars Gifting Retreat

by | Mar 29, 2024 | Celebrity,Events,Home | 0 Comments

Stars shined during the day on the IO Rooftop at The Godfrey Hotel Hollywood for the 1st annual Gurus Magazine Pre-Oscars Gifting Retreat! Guest found themselves...

Jamie Chung, Lukas Gage, & More Attend Holi ArthaFest 2024

by | Mar 25, 2024 | Culture,Events,Home,Lifestyle | 0 Comments

Artha Wellness Sanctuary's third annual Holi Festival of Colors brightened up Burbank's Castaway Gardens on March 23rd. Stars Jamie Chung, Lukas Gage, and a plethora of...

https://www.instagram.com/miles.nightingale/?hl=en

My Sundaze with Miles Nightingale

by | Mar 17, 2024 | Culture,Home,SUNDAZE | 0 Comments

NAME Miles Nightingale Occupation Model/Social Influencer Short Bio My Name is Miles Nightingale and I am a model based out of Los Angeles, California. As an ambitious...

My Sundaze Andre Luis Brunelli

by | Jan 27, 2024 | Celebrity,Featured,Home,SUNDAZE | 0 Comments

Name  Andre Luis Brunelli Occupation  Actor / Model Short Bio  André Luis Brunelli, a Brazilian-born sensation who is taking the American entertainment industry by...

Women In Media Holiday Toast Shines Spotlight On Entertainment Trailblazers

by | Jan 3, 2024 | Celebrity,Culture,Featured,Home,Lifestyle | 0 Comments

The glitz and glamour of Hollywood converged with a celebration of empowerment at the Women In Media HolidayToast 2023 fundraiser. The annual tribute brought together...

Actress Aliyah Turner on Joining Starz’s Power Book III: Raising Kanan

by | Dec 18, 2023 | Celebrity,Culture,Featured,Home | 0 Comments

Actress on the rise Aliyah Turner has paved a way for herself by making her debut feature in “Unsolved: The Murders of Tupac and the Notorious B.I.G” and then securing...