Los Angeles was buzzing on Saturday, September 6, as actress and Joico Celebrity Spokesperson Kate Hudson made an appearance at Ulta Beauty Westwood to celebrate the brand’s 50th anniversary with a glam-filled afternoon.
Hudson, who has long been admired for her effortlessly radiant style, greeted fans and shared her love for Joico’s newest launches, including the exclusive Joico x Kate Hudson Find Your Joi Kit ($44.50), available only at Ulta. The kit brings together Hudson’s favorite Joico must-haves like KBOND20, Heat Hero, and Power Spray, designed to strengthen hair while keeping it camera-ready.
Guests lined up for the chance to meet Hudson, receive consultations from Joico stylists, and take home gifts with purchase.
“When I want glassy shine, I reach for Dream Blowout Glass,” Hudson shared, spotlighting Joico’s latest styling innovation. The heat-activated formula promises up to 72 hours of frizz control, humidity resistance, and a silky, glass-like finish.
Alongside the excitement of Hudson’s appearance, Joico also unveiled its newest Moisture Recovery 24HR Moisture Recharge ($29), a leave-in treatment developed for textured and moisture-hungry hair types. Packed with hydrating botanicals like sea kelp and olive ester, the product instantly detangles, smooths, and protects against heat damage.
