Founded in 2013 by Drew Ginsburg and Robbin Choi, Dylanlex is an internationally recognized luxury brand based in the heart of Los Angeles. In just over ten years, Dylanlex has crafted memorable designs for iconic moments in pop culture. From for Beyoncé’s Formation Music Video to Lady Gaga’s role of The Countess on American Horror story to Gigi Hadid rocking chokers on multiple red carpets, Dylanlex cannot be missed and will not be stopped!
Moreover, Dylanlex encourages everyone to be themselves and to live boldly! Each Collection is handmade in the United States along with sourcing deadstock elements from all over the world to create unique, worldly statements that transcend eras and trends. Unexpected and unapologetic, every piece empowers those who wear them to live their best life. Chiefly, when you wear a Dylanlex piece, you are reminded just how strong, complex, and dynamic you are!
Additionally, despite creating large luxurious moments, Team Dylanlex is actually a small female owned and operated business. By being this small and dedicated family, they have been able to curate an audience of dreamers, artists, and intellectual change makers, while holding fast to their unique vision and purpose.
Recently, Dylanlex co-founder, Robbin Choi personally styled four members of the “DLEX ARMY” – Diva Lomas, Dara Schultz, Alexandria de Rossi, and Kent Burns – as a part of their community series, where they celebrate their VIPs by creating editorial spreads shot at their store locations in either New York or Los Angeles. Unexpected and unapologetic, shot by Jon Narducci at the ROW DTLA, every model glittered just as much as the jewelry they wore.












