SNAX-Sational Brands, a leader in innovative snacking, partnered with two iconic American brands, Smucker’s® and JIF®, to bring a nostalgic twist to its popcorn lineup.
In December 2024, SNAX-Sational launched PB&J POP, its latest popcorn variety. This unique snack combines Smucker’s® Grape and Strawberry jelly flavors with JIF® Peanut Butter. It offers a crunchy, flavorful twist on the classic PB&J sandwich.
PB&J POP combines the smooth richness of JIF® peanut butter with the fruity sweetness of Smucker’s® jelly, drizzled over crisp popcorn for a delightful snack. Shoppers can find the PB&J Grape flavor in 24oz bags at Costco locations across the Pacific Northwest. It is also available in 5.25oz bags at Stop & Shop and Winn-Dixie.
Starting in 2025, Burlington and Five Below will sell both Grape and Strawberry flavors in 5.25oz bags. Fans can also purchase these unique snacks online at cookiepopcandypop.com.
Driving Innovation in the Snack Aisle
“We are excited about the introduction of our latest innovation, PB&J POP in both Grape and Strawberry,” said Mike Hagan, CEO of Snaxsational Brands. “The response to our initial seeding through consumer focus groups and commercial clients has been overwhelming. It has generated anticipation in the category like we haven’t seen in recent times.
Expectations are high as customers are already reaching out to secure distribution for this unique product. We listened to our customers and heard you! Snaxsational Brands is thrilled to bring this American classic to its customers and continue delivering products that truly resonate with them.”
