Super Bowl LX is set to crown the champion of the National Football League (NFL) for the 2025 season, as the winner of the NFC Championship matchup between the Los Angeles Rams and the Seattle Seahawks faces off against the AFC champion emerging from the New England Patriots vs. Denver Broncos showdown.
The championship game will take place on Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California. Leading up to the big game, the Bay Area will transform into the epicenter of football, entertainment, music, and culture, with a full slate of official and unofficial events scheduled throughout Super Bowl week.
From immersive fan experiences and high-profile award shows to exclusive parties and community-driven programs, Super Bowl LX will spotlight the Bay Area’s unmatched creativity, innovation, and cultural influence.
Photo credit: Florida National News
Super Bowl LX Week Events & Highlights
Super Bowl Media Center
Monday, Feb. 2 – Monday, Feb. 9, 2026
📍 Moscone Center West Building, San Francisco
Serving as the operational hub for thousands of credentialed journalists, the Super Bowl Media Center will host broadcast, digital, radio, print, and social media professionals from around the world. The Media Center will also welcome representatives from future Super Bowl and NFL Draft host cities, league partners, and sponsors.
Open 24/7 beginning Monday, February 2, the Media Center will close on Monday, February 9, following the Super Bowl MVP recognition and official hand-off press conferences.
Super Bowl Opening Night Fueled by Gatorade
Monday, February 2, 2026 | 4:00 PM PT
📍 San Jose Convention Center
Opening Night offers fans their only chance to hear directly from Super Bowl players and coaches before kickoff. This free fan event features two separate viewing sessions—one for the AFC champions and one for the NFC champions—held in back-to-back windows.
Fans must register via the NFL OnePass app beginning December 10. Entry is first-come, first-served and not guaranteed.
Photo credit: Nfl.com
Super Bowl Experience Presented by Jersey Mike’s
Tuesday, Feb. 3 – Saturday, Feb. 7, 2026
📍 Moscone Center North & South Buildings
The NFL’s immersive football festival returns with interactive games, player appearances, NFL FLAG clinics, exclusive merchandise, and photo opportunities with the Vince Lombardi Trophy. Fans can also explore a display featuring all 59 Super Bowl rings and test their speed in a virtual 40-yard dash.
Hours:
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Tuesday–Friday: 3:00 PM – 10:00 PM
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Saturday: 10:00 AM – 10:00 PM
Sensory-friendly hours: Thursday, Feb. 5, from 3:00 PM – 5:00 PM (adjusted lighting and sound).
Photo credit: Ticketmaster.com
Women Raise The Game “Champions”
Wednesday, February 4, 2026
📍 Proper Hotel Rooftop, San Francisco
This invitation-only celebration returns for its third year, honoring women, creators, and athletes shaping the future of football and sports culture. Leaders across sports, fashion, beauty, wellness, media, and entertainment will gather for cocktails, hors d’oeuvres, and live entertainment.
The evening will honor Diana Flores, NFL Global Ambassador and two-time World Games Champion, with the Woman of the Year Award.
Photo credit: PressPassLA
NFL Honors Presented by Invisalign
Thursday, February 5, 2026 | 7:00 PM – 10:00 PM PT
📍 Palace of Fine Arts, San Francisco
The league’s premier awards night celebrates the standout performances and achievements of the 2025 NFL season. Expect live entertainment, special guest appearances, and recognition of the athletes and leaders who defined the year—both on and off the field.
Photo credit: oslaproductions.com
BAHC Live! Concert Series
Thursday, Feb. 5 – Saturday, Feb. 7, 2026
📍 Bill Graham Civic Auditorium
The Bay Area Host Committee brings music front and center with a three-night concert series operated by Another Planet Entertainment:
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Feb. 5: Benson Boone with Shaboozey (8:00 PM)
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Feb. 6: Martin Garrix with Lost Frequencies (8:30 PM)
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Feb. 7: Chris Stapleton with Sierra Ferrell (8:00 PM – sold out)
Tickets available via Ticketmaster. VIP packages available via BAHCLive@bayareahostcommittee.com.
Photo credit: Bay Area Host Committee
The One Party by Uber
Friday, February 6, 2026
📍 Pier 48, San Francisco
Uber kicks off Super Bowl weekend in its hometown with this members-only celebration. The fourth annual event will feature a performance by GRAMMY-nominated artist Olivia Dean, with a special guest appearance by Shaboozey.
Photo credit: CrowdPass
Super Bowl Breakfast
Saturday, February 7, 2026 | 8:00 AM – 10:00 AM
📍 Marriott Marquis, San Francisco
This NFL-sanctioned event will feature the presentation of the Athletes in Action Bart Starr Award, honoring an NFL player for outstanding character and leadership. Tony Dungy will present the award, with Brent Jones serving as emcee.
Special guests include John Lynch, Andrew Luck, Condoleezza Rice, and additional NFL legends.
Photo credit: Super Bowl Breakfast
Sports Illustrated The Party
Saturday, February 7, 2026 | 9:00 PM – 2:00 AM
📍 Cow Palace Arena & Event Center, Daly City
Known for its high-energy “Big Game” atmosphere, Sports Illustrated The Party will feature immersive brand activations and performances by The Chainsmokers, Ludacris, DJ IRIE, and Xandra, with celebrity appearances expected.
Guy Fieri’s Flavortown Tailgate
Sunday, February 8, 2026 | 11:30 AM – 3:30 PM PT
📍 Cow Palace parking lot, Daly City
A Super Bowl Sunday staple, this free food and music festival requires registration for entry. VIP options offer guaranteed access and premium experiences. Live performances include Tucker Wetmore and Loud Luxury, with potential surprise celebrity guests.
Photo credit: Guy Fieri’s Flavortown Tailgate
