As artificial intelligence rapidly reshapes the way companies operate, market, and communicate, one entrepreneur is asking a question that many business leaders in Los Angeles have overlooked: What happens to our humanity in the process?
For Will Cady, former Reddit executive, author, and co-founder of HEAL MVMNT, the answer lies not in rejecting technology but in rebalancing it with culture, creativity, and human connection.
Founded alongside longtime collaborator and wife Rachelle Cady, HEAL MVMNT is a culture agency and leadership consultancy designed to help organizations reconnect with the values that make communities thrive. The venture sits at the intersection of business strategy, community building, wellness, and cultural insight, helping companies navigate a rapidly changing world where trust in institutions is declining and AI is accelerating nearly every aspect of modern life.
“We help people find a reason to believe,” says Cady. “That’s needed now more than ever.”
The concept behind HEAL MVMNT emerged from years spent observing how disconnected many organizations had become from the people they serve. While technology has made communication easier than ever, Cady believes many businesses have lost touch with the human realities driving customer behavior, employee engagement, and long-term success.
The company’s name itself carries a deeper meaning. HEAL serves as a counterpart to STEM, focusing on four pillars: Healing, Environment, Art, and Language. The mission is not to compete with science and technology, but to restore balance between innovation and the humanities.
“The pace of our technology exceeds the reach of our culture’s wisdom to guide it,” Cady explains. “STEM has helped us grow. HEAL helps us repair.”
That philosophy informs every aspect of the company’s work. HEAL MVMNT often begins by helping organizations understand the communities surrounding their brands, particularly through Reddit, where Cady helped pioneer many of the platform’s most influential community marketing strategies during his nearly decade-long tenure. From there, the work expands into executive coaching, leadership retreats, workshops, and immersive cultural experiences designed to challenge assumptions and foster deeper alignment.
What makes the model unique is the range of voices brought into the conversation. Indigenous elders, artists, musicians, astrologers, chefs, spiritual practitioners, and community leaders are invited to share perspectives that are rarely represented in traditional corporate environments.
Rather than asking how businesses can influence culture, HEAL MVMNT asks how culture can influence business.
The approach reflects Cady’s own unconventional career path. A scholarship student at Berklee College of Music, he spent years pursuing a life in the arts before personal family challenges redirected his journey toward digital media. That path eventually led him to Reddit, where he became one of the platform’s most visible advocates for community-centric business strategy.
His influence extended beyond marketing. Known internally as “the shaman of Reddit,” Cady became recognized for integrating meditation, spirituality, and creative thinking into leadership conversations long before wellness became a corporate buzzword.
Today, that perspective forms the foundation of HEAL MVMNT’s mission.
The company has already worked with Fortune 500 brands across industries including technology, automotive, tourism, and consumer goods. Public partnerships have included programming with Samsung, HubSpot, Meow Wolf, Reddit, and SoHo House. At SoHo Warehouse in Los Angeles, Cady now serves as Resident Mystic, offering tarot-based creativity sessions and hosting workshops exploring storytelling, mindfulness, indigenous wisdom, and personal development.
For Cady, these experiences are not separate from business leadership. They are central to it.
“Humans want to work. Humans want to build something meaningful,” he says. “The challenge is helping organizations create environments where people can connect to that purpose.”
The timing may be ideal. As AI continues to transform industries and uncertainty defines much of the global conversation, leaders are increasingly searching for ways to foster trust, creativity, and resilience inside their organizations.
Cady believes those answers will not come from algorithms alone.
His forthcoming projects including the continued expansion of HEAL MVMNT, speaking engagements with organizations such as the American Marketing Association and Sloss Tech, and renewed focus on his book, podcast and newsletter Which Way Is North; all rooted in the same belief that humanity remains our greatest competitive advantage.
